Product Management in a Startup: Finding Product-Market-Fit

Putik Dhiraramanti
3 min readDec 30, 2022
Photo by airfocus on Unsplash

Product Manager in Startup Setup

Product management is a crucial role in any organization, but it is especially important in a startup setting. The product manager is responsible for defining and building the product that the company will bring to market. In a startup, the product manager often works closely with the founders to find product-market-fit and achieve success in the market.

However, product management in a startup can be particularly challenging. Startups often have limited resources and a rapidly changing business environment, which can make it difficult to find the right product-market-fit. The product manager must be agile and able to pivot quickly in response to market feedback and changing customer needs.

One of the main responsibilities of the product manager in a startup is to work closely with the founders to define the product strategy and roadmap. This involves gathering and analyzing market and customer data to understand the needs and pain points of the target market. The product manager must also work with the development team to ensure that the product is delivered on time and meets the needs of the market.

In addition to defining and building the product, the product manager must also be responsible for marketing and sales efforts. This includes working with the sales team to develop the go-to-market strategy and coordinating with the marketing team to ensure that the product is effectively positioned and promoted to the target market.

Ultimately, the product manager plays a key role in helping the startup find product-market-fit and achieve success in the market. Through close collaboration with the founders and the rest of the team, the product manager can help guide the product through the various stages of development and bring it to market successfully.

qlub, A Fintech Startup Disrupting the Restaurant Industry

Photo by Carlos Lindner on Unsplash

qlub is a fintech startup that is disrupting the restaurant industry by automating bill payment through QR codes on the table. Customers can simply scan the QR code to sync their bill directly from the point-of-sale (POS) system and make a payment using their preferred payment method.

qlub has started to gain traction, particularly in Brazil, where it has gained significant amount of users thanks to its support for PIX, a popular payment method in the country. In addition to PIX, qlub also supports dine-in payment via meal vouchers such as VR and Sodexo, as well as popular digital wallet options like Apple Pay and Google Pay.

In the near future, qlub plans to expand its payment options to include support for ticket, a popular payment method in Brazil. This will allow even more customers to enjoy the convenience and ease of use of qlub’s automated bill payment system.

Overall, qlub is a prime example of a startup using innovative technology to solve a problem and disrupt an industry. By working with the founders and the rest of the team, the product manager at qlub has helped guide the product through the various stages of development and bring it to market successfully, finding product-market-fit in the process.

Checkout our product if you are curious about qlub 👉🏻 https://qlub.io

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